Description: Further DetailsPre-Release due out 06/13/2024 in UK (This item will be delivered after the release date)Title: The Fundamentals of Digital Fashion MarketingCondition: NewISBN-10: 1350168696EAN: 9781350168695ISBN: 9781350168695Publisher: Bloomsbury Visual ArtsFormat: PaperbackRelease Date: 06/13/2024Description: How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.Language: EnglishCountry/Region of Manufacture: GBItem Height: 230mmItem Length: 200mmAuthor: Clare Harris, Karen Edwards, Donna WattsGenre: Business & FinanceTopic: Fashion & DesignBook Series: FundamentalsRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Location: GU14 0GT
End Time: 2024-11-25T12:02:38.000Z
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Book Title: The Fundamentals of Digital Fashion Marketing
Title: The Fundamentals of Digital Fashion Marketing
ISBN-10: 1350168696
EAN: 9781350168695
ISBN: 9781350168695
Release Date: 06/13/2024
Release Year: 2024
Country/Region of Manufacture: GB
Genre: Business & Finance
Topic: Fashion & Design
Number of Pages: 240 Pages
Language: English
Publication Name: Fundamentals of Digital Fashion Marketing
Publisher: Bloomsbury Academic & Professional
Subject: Fashion & Accessories, E-Commerce / Internet Marketing, Industries / Fashion & Textile Industry, Economics / General
Item Height: 1 in
Item Weight: 16 Oz
Type: Textbook
Author: Donna Watts, Karen Edwards, Clare Harris
Item Length: 9 in
Subject Area: Design, Business & Economics
Item Width: 7.9 in
Series: Fundamentals Ser.
Format: Trade Paperback
