Your website gets no traffic.
It's built, it's paid for and nobody finds it. It's almost always one of four things, and all four can be fixed.
The short answer
A local business website with no visitors almost always has one of four problems. Google doesn't know about it. It tries to cover everything at once. It's slow on mobile. Or it isn't connected to your Google Business Profile. A new design fixes none of them. What fixes them is giving Google what it needs to show the website.
Why visitors aren't arriving
- Google doesn't know about it. The website isn't set up in Search Console, has no sitemap, or has pages Google is blocked from reading without anyone realising. If Google doesn't know about it, it won't show it.
- It tries to cover everything at once. One single page with every service and no areas. Someone searching for "bathroom renovation" plus the name of your town doesn't find you, because that page doesn't exist. You need one page per service and per area, each with what the customer needs to know.
- Slow on mobile. Almost everyone looking for a local business does it on their phone. If the site is slow to load, they leave before seeing it, and Google notices. More on why your website is slow.
- No linked Business Profile. Your Google Business Profile is the first thing people searching nearby see. If it doesn't link to your website, or doesn't exist, the website loses its best way in. More on why your business isn't showing on Google Maps.
What you can check yourself
- Audit your website in 20 seconds on the home page. Eighteen checks plus Google's score on a phone over 4G.
- Search Google for "site:" followed by your domain. The pages Google knows about will come up. If few or none do, that's the problem.
- Search for your main service plus the name of your town. If you don't appear in the first few pages, look at what the websites that do appear have.
- Ask whoever built the website whether it's set up in Search Console and who has access.
What I do
- Set the website up in Search Console, submit the sitemap and fix whatever stops Google from reading it.
- Create a page for each service and each area you work in, written for the people searching for it.
- Make it load fast on mobile.
- Connect the website to your Google Business Profile and make the details identical on both.
- Prepare the website so AI assistants understand it and cite it. That's GEO.
- Measure it every month in a dashboard: visits, where they come from and how many turn into an enquiry.
It works without ads
A training academy in Madrid went from 28th to 10th on Google with no ads. In September it received 107 enrolments through its website. With a website Google understands, fast on mobile and with every course on its own page.
Visits have to lead somewhere
More visits are no use if the website shows errors or the contact forms aren't arriving. That's why I look at it all together.
If you'd rather not wrestle with this
Search Console, sitemaps, area pages and mobile speed are hours you don't have. Tell me what your business does and where you work. I'll tell you what your website needs to get found, with a fixed price before I start. After that, SEO, GEO and active monitoring every month, with a dashboard that shows you what it produces. I work remotely, in English, with businesses outside Spain. I don't compete on price. I compete on quality and speed.
Questions
Why isn't my website showing up on Google?
Because Google doesn't know it well or doesn't know which searches to show it for. You can check the first in Search Console, Google's free tool. The second happens when the website crams everything onto one page and has no page for each service and each area.
What is Search Console?
A free Google tool that shows which pages of your website it knows about, which searches you appear for, how often and how many people click. It also flags errors. If your website isn't set up in it, you're flying blind.
Do I need to write a blog?
Not to start with. For a local business, a clear page for each service and each area carries more weight than publishing generic articles. A blog helps when it answers your customers' real questions.
What if I pay for ads?
Ads bring visitors while you pay. When you stop, they stop. What you build on Google without ads stays. The two can work side by side, but ads are no substitute for a website Google understands.
How long before I see a difference?
It depends on the competition in your area and on the state of the website. What I can promise is to measure it every month. Nobody can promise a specific position on Google.